Patagonia Truck is a food truck located on the base of Cerro Chapelco, Patagonia, Argentina.

The main task of the rebranding project was to create a modern, unusual visual identity for the brand, making it friendly to young families, students and childs visiting the skiing resort where the business is located.

Alongside the core identity, we also designed print collateral of a menu, flyer and loyalty cards as well as takeaway packaging including food boxes, coffee cups, napkins, stickers and carrier bags. Finally, we designed the exterior signage plus window and door graphics.
Branding & Visual Identity, Logo Design, Marketing, Market Research
Food & Drink
Patagonia, Argentina

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